Insights

Fri
19 Oct
2018

New sales product hits the market

Hundreds of residential agents, financial planners, mortgage brokers and accountants are discovering a new avenue for sales through realestate.com.au's new digital tool, Marketplace.

The digital tool, powered by realestate.com.au's Property Platform, gives licensed selling agents access to a previously untapped network of developers, builders and project marketers who have off-the-plan projects ready to sell.

With close to 200 projects available from multiple Australian states, Marketplace has been quickly adopted by the property industry with hundreds of users joining within the first month.

Users with buyers interested in new/ off-the-plan property are able to sign to the platform, at no cost, with many quickly recognising the opportunity to reach beyond their existing sales networks. It's a promising start, says Andrew Rechtman, REA Group Executive General Manager – Residential.

"Marketplace is allowing property investment professionals to introduce their buyers to a selection of new off-the-plan properties. It's great to see that the platform is delivering results and presents a great opportunity for other agents who may be seeking to expand their business in off-the-plan markets."

With the ability for users to create tailored professional profiles, Marketplace subscribers can discover the right properties for their buyers, as well as improving the speed and efficiency of off-the-plan sales.

How can you get involved?

If you're a property professional, the first step lies in setting up a profile, and promoting your expertise within the industry. From there, it's time to search.

Discover projects relevant to your portfolio and geographical location, and review images, configurations and price ranges. Once you've found a development suited to your buyers, act on the opportunity by requesting to connect and sell that off-the-plan project.

For developers, builders or project marketers, the process is just as simple. After publishing a project on Marketplace, the owner manages connection requests from selling agents, reviews their profiles in detail to ensure they're a suitable fit, and grants access to the agent to sell.

With a strong foundation of users already on the platform, plenty of industry professionals are buzzing about Marketplace. Now is the time to get ahead of the pack.

 

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